LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest multi-channel attribution modeling study on the retail industry. A retail ...

LONDON--(BUSINESS WIRE)--Premier analytics service provider, Quantzig announces the completion of its recent multi-touch attribution modeling engagement. The success story offers comprehensive ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

Add Yahoo as a preferred source to see more of our stories on Google. One of the hottest topics in our industry and at a recent panel at SMX West is the reality of multi-device or multi-channel ...

PureCars announced the launch last month of a multi-channel attribution platform for car dealers known as Signal Pro. The cloud-based platform is designed to give dealers insight on how digital media ...

Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...

When marketers look at customer journeys, the focus tends to be on two things. The path itself and what actions lead to conversion. The impact of designated touch points along the way. Multi-touch ...

Recently, the multi-million dollar international advertising and public relations company Publicis Groupe announced that it would be using Adobe Marketing Cloud to power its digital marketing platform ...