About 150 years ago, the legendary retailer John Wanamaker quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Throughout the ensuing decades, many CEOs ...
Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...
The U.S. Army Communications-Electronics Research, Development and Engineering Center recently signed a Cooperative Research and Development Agreement, or CRADA, with Microsoft to share research in ...
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