In the native advertising industry there can be a concern that ads are effectively playing hide-and-seek with consumers by trying to appear like regular editorial content. Despite rules about their ...

Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

Taboola, a global leader in powering recommendations for the open web, today (September 13th, 2023) announced significant advancements in its performance advertising-focused bidding technology, called ...

NEW YORK, Sept. 12, 2023 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced significant advancements in its performance ...

According to data collected by Google in 2020, the average click-through rate for digital display ads was a mere 0.1%. While some industries boast higher numbers, experts agree these statistics don’t ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

In the battle against climate disinformation, native advertising is a fierce foe. A study published on March 4, 2025 in npj Climate Action led by Boston University (BU) researchers, in collaboration ...

As we bid adieu to 2015, it’s only fitting for the Native Insider to call out a few of the best native campaigns of 2015. Whether you abhor the word “native” and prefer to call it “branded content,” ...

Taboola Goes Beyond CPC, Enabling Advertisers to Provide Budget and Let Taboola’s AI Maximize Conversions Automatically, Driving Predictable Performance; Technology is Built on Contextual Signals from ...