Netflix adds more capabilities to its advertising platform

Netflix expands its Ads Suite with Amazon/Yahoo DSP targeting and a new conversion API, boosting measurability and reach—see ...

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts ...

Netflix Supercharges Ad Stack With Amazon & Yahoo Data, Early Tests Show 75% Lift

Brands and agencies buying on Netflix just got sharper targeting. From Q2, advertisers will be able to purchase Netflix ...
TV Tech

Netflix Ads Suite Expands Capabilities With New Full-Funnel Features

Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and ...
Advanced Television

Netflix adds targeted ad capabilities; Lumen measurement

After launching the Netflix Ads Suite in 2025, the streamer is adding new ways for brands to buy and measure ads on the platform. Advertisers will now be able t ...
Best Media Info

Netflix adds new targeting and measurement tools to ads suite

New features include expanded audience targeting through Amazon DSP and Yahoo DSP and the introduction of a Conversion API to ...
The Atlantic

Netflix Made It Harder to Find Out Which Movies Will Vanish in 'Streamageddon'

Netflix made some changes to its public API Monday night that make it harder to figure out which movies are going to be taken off the service. The company will no longer provide the expiration date of ...
MLive

Netflix changes API program, breaks some third-party functionality

Netflix has announced changes to its API program that will render some third-party services useless. Starting today, third-party developers will no longer be able to export a user's viewing and rating ...