5. Send an opt-in email campaign. If you have an old email list that doesn’t yield much engagement, send an email campaign with an opt-in message and a promise to remove any email addresses that don’t ...

We’re operating in an era of heightened data privacy, where governments around the world are putting new limits in place on how organizations collect and use personal data. These laws have sweeping ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

This post was sponsored by Campaign Monitor. The opinions expressed in this article are the sponsor’s own. Does it seem like fewer emails are getting delivered? Are bounce rates and spam numbers too ...