When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

5. Send an opt-in email campaign. If you have an old email list that doesn’t yield much engagement, send an email campaign with an opt-in message and a promise to remove any email addresses that don’t ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

When it comes to conversion, email is the king of all marketing tactics. That is because email has the highest ROI over any other digital channel in B2B marketing. However, those returns will only ...

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

Most website publishers are in business to disseminate content. They earn money from selling space on their sites to advertisers. For Snipermail.com, the content isn't very rich and the company isn't ...

An entrepreneur’s ability to tailor messages that achieve brand awareness, customer retention, and sales is a skill that must be mastered. In an era where digital touchpoints are abundant and diverse, ...