Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

Implementing the right strategies helps marketers grow their customer base and optimize budgets. The two primary types of marketing, inbound and outbound, achieve these goals in different ways. To ...

You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy, you should have a solid understanding of both. I ...

Opinions expressed by Entrepreneur contributors are their own. Outbound marketing is a type of advertising where a company directly reaches out to potential customers to make the first contact.

Technology is continuously pushing the marketing industry to new extremes. The old-school marketers watched it happen decades ago with the invention of the telephone, followed by the rise of ...

When the concept of inbound marketing burst onto the scene, marketers were immediately drawn to the notion of attracting new leads that actually requested their content. B2B marketers grew especially ...

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as ...

I was intrigued to read Social media has made inbound marketing an exciting proposition, but it doesn’t mean outbound is dying. I was intrigued to read a blog post by James Walters on here the other ...