Most marketing teams still treat SEO and PPC as budget rivals, not as complementary systems facing the same performance challenges. In practice, these relationships fall into three types: Only ...

Acquisio, which provides SEM campaign management tools for enterprises and small businesses, was acquired by Web.com. Web.com has many thousands of small business customers, who buy web hosting and a ...

In PPC advertising, landing pages are crucial to performance. But it's not just any landing page that will work for your industry or company. You can read all the advice you want and apply all the ...

Pay per click (PPC) search marketers are faced with an increasingly challenging task: analyzing the multitude of performance reports available to help optimize campaigns. Web analytics tools and PPC ...

Google isn't the only search engine that rolled out real-time search this week. On Thursday, Yahoo began serving up recent Twitter tweets in Web search results under the "buzz" category. While you can ...