AI can support, but humans must lead. Even the most data-driven campaign risks missing its mark without that natural human ...

Ironically, public relations has a reputation problem. Too many agencies and professionals use a rinse-and-repeat approach that blankets the same strategy across hundreds of clients. However, your ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

Jyoti Rai, Senior Communications and PR Strategist - South Asia, Rotary International examines how the shift PR experienced ...

IN many organisations, communications and public relations (PR) are treated as peripheral services. They are nice to have, but not essential. This undervaluation is evident in token budgets allocated ...

Law firms, in our experience, often discover the value of PR when the competition heats up. Faced with the prospect of business slowing or losing market share, leadership concludes that the problem is ...

In today's business world, trust is everything. Consumers don't just buy products anymore—they invest in relationships with brands they believe in. That belief doesn't happen overnight; it's built ...

I already knew that the public relations (PR) industry had a bad rep when I was launching Ascend Agency. However, it didn’t take long after my foray into the industry to understand why. A large ...

Last Tuesday morning, a text message arrived that would have seemed impossible just five years ago—AJ Ignacio describes receiving a message from a startup founder in Singapore who had just closed ...

Jack PR offers a full suite of services, including strategic media relations and earned coverage, executive thought leadership and contributed content strategies, funding announcement campaigns, ...