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Panasonic will now share its TV business for North America and Europe with the Chinese company Skyworth, marking the end of an era for the Japanese electronics brand.

It’s business as (almost) usual for Panasonic despite – or perhaps because of! – its new Skyworth partnership.

All of Panasonic's new Mini LED sets feature Quantum Dots for added colour vibrancy, but there is also a range of QLED TVs with non-Mini LED backlights, too, as well as some entry-level LCD models.

Panasonic was the last of the big Japanese TV brands standing, but Skyworth will be manufacturing its premium TVs going forward ...

Panasonic has announced a strategic partnership with Shenzhen Skyworth Display Technology, the TV manufacturing arm of ...

Panasonic has aligned with Skyworth for US TV production starting in 2026. Will this strengthen the brand or change what buyers expect from its TVs?