In an age of predictive algorithms and AI-generated insights, it's easy to assume that more complexity equals more value. For forward-thinking brands, however, the most powerful data doesn't come from ...

AI agents—capable of autonomous decision making and action—are emerging as transformative enterprise tools. While discussions about agentic AI often center on sophisticated algorithms and model ...

When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of ...