In the future of work, performance management will need to adapt in order to keep up with the changing workforce. With so many developments happening, such as the increase in contract and freelance ...

Even the most old-school PPC managers can’t deny it anymore: Performance Max is capable of amazing things. It does require a certain level of setup (like good-quality data inputs) and a different ...

Since its introduction in 2021, Performance Max has gained traction for its ability to streamline performance marketing, especially for businesses looking to scale efficiently. However, as the PPC ...

The Office of Personnel Management has just issued detailed new requirements for agency performance management systems, and while I will take issue with some of the details on technical and policy ...

Forbes contributors publish independent expert analyses and insights. Caroline Castrillon covers career, entrepreneurship and women at work. Nearly 80% of senior leaders admit employees must leave ...