Humans have always needed to support decision-making and strategy with some form of predictive analytics. In Ancient Rome, for example, predictive analytics meant haruspex priests studying animal ...

These days, the digital marketplace is moving faster than ever, which makes search engine optimization (SEO) even more important. One way companies can stay ahead of the game is with predictive ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now It appears all but certain that generative ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Understanding Google Analytics 4 (GA4) isn’t optional – it’s essential for running high-performing PPC campaigns. The interface? Confusing. The modeling? New. The terminology? Often unclear. But ...

While not as mature as its use in other areas, health systems across the U.S. are beginning to adopt predictive analytics tools for labor cost forecasting. Many organizations have automated ...

Energy needs don’t always align with expectations. But predictive analytics is helping companies reduce their energy footprint and improve forecasting of how much power they will need at a given time.

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...

This article explores how payers can enhance their medication adherence initiatives to reduce costs and improve member health outcomes by leveraging predictive analytics through machine learning. This ...