People don’t read the news. At least not word for word. In fact, skimming has replaced reading. Award-winning writing coach Ann Wylie of Wylie Communications shared that when reading news online: 34% ...

WHETHER YOU’RE A RETAILER announcing a store opening or a vendor announcing a market event, knowing the difference between a press release and a pitch, when to use them, and how to write them ...

Learn five essential tips for writing a news release that increases open rates, coverage opportunities, reader engagement, and social shares. 5 Tips to Increase Open Rates, Coverage, Engagement, and ...

RALEIGH, NC / ACCESSWIRE / December 5, 2023 /ACCESSWIRE is a newswire service standout that provides regional, national and global news to thousands of clients worldwide. To help its customers hone ...

BOSTON, MA / ACCESS Newswire / November 12, 2025 / Escalate PR, the senior expert-only led and staffed communications agency trusted by the most innovative technology brands, today introduced its ...

RALEIGH, NC / ACCESSWIRE / September 29, 2023 / Newswire, a press release distribution services leader, is helping marketing professionals hone their writing skills and make the most of the Associated ...

Opinions expressed by Entrepreneur contributors are their own. How a press release is written and structured may matter even more now than in decades past. There are several reasons for this. Media ...