Private label products are purchased by a retailer from a manufacturer and sold under the retailer’s own brand. Private label brands, also known as store brands, compete with national name brand ...

Costco, Walmart, Aldi and more are expanding private-label brands in 2026 as shoppers seek better value.

As store brand products take up a larger share of consumers’ shopping carts, retailers are beefing up their private-label offerings with new brands that are increasingly taking on a similar look.

Macy’s Inc. will launch its newest private-label brand next month. Arriving on Aug. 17, On 34th marks the first of four in-house brands that America’s biggest department store retailer plans to roll ...

Albertsons is bolstering its private-label business with a new brand dedicated to celebrating special occasions, Overjoyed, as the grocery giant taps into demands for value-focused products, ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Thomas J Catalano is a CFP and Registered Investment Adviser with the state of South ...

Launching a New Chapter: Walmart's bettergoods ushers in a pivotal movement in private label expansion with an array of affordable, on-trend products. Walmart fired a huge blast in the private label ...

Albertsons announced Tuesday that it has expanded its private-label wine selection with the launch of Bee Lightly, which is part of the grocer’s Own Brands wine portfolio. Private-label wine sales ...

Walmart on Tuesday announced a new private label grocery brand called Bettergoods. With most items priced under $5, Bettergoods focuses on three key components: culinary experiences, plant-based and ...

CHICAGO — Consumer packaged goods companies sizing up private label competition need only look at the nation’s largest retailers to see how the brands have become a food shopping staple, new research ...

Profit-driven price inflation and supply chain issues are impacting consumer buying patterns at grocery stores. Over 87% of consumers are opting for private label items or shopping at different stores ...