Top marketers focus on providing a unique selling differential that separates them from their competition by offering a specific benefit. That benefit usually applies to a specific group of buyers, ...

If you're looking to increase sales without adding a completely new product and changing your production methods, adapting a new product to provide different benefits can help you expand your business ...

In today’s market, companies win or lose based on their digital experience. Accelerating app and website growth is a top priority, and companies nailing this have one thing in common: Their marketing ...

Product, price, place, and promotion are the four Ps in a winning "marketing mix" Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private ...

Most entrepreneurs work endless hours to create the best product they can muster before taking it to market. Eric Ries thinks that’s the worst thing a start-up can do. Having failed several times ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. Amy is an ACA ...

Welcome to the second installment of our series, “Predictions on Jobs,” in which our faculty share the latest trends in hiring across a variety of career fields. Today, we’re discussing tech and ...