Modern manufacturing has succeeded in delivering levels of quality, safety and sheer variety that would have been inconceivable to the enterprise owner of even 20 years ago. The “flattening” of the ...

It’s a common misconception that marketing only becomes involved in the last stage of a medtech product’s launch. In actuality, medtech marketing is – or should be – collaborating throughout the ...

LAS VEGAS, Dec. 18, 2025 /PRNewswire/ -- PTC (NASDAQ: PTC) today announced that it will demonstrate how Automobili Lamborghini S.p.A can leverage the Intelligent Product Lifecycle to improve the ...

Building a successful digital product can be complicated, but if you understand a couple of core concepts, then the digital product execution lifecycle will start to make sense. To begin, creating a ...

The term Design for Sustainability (DfS) is used to indicate considerations for sustainability are included in the design of a product. It is commonly related to environmental sustainability, but can ...

If you design equipment or processes for the apparel, food or consumer packaged goods industries, you know that your customers’ success depends on staying ahead of the latest trends. This requirement ...

The small business environment today is very dynamic and competitive, and new product development is a crucial process if you want to survive. For small enterprises to withstand competition from ...

In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...

In a consumer-driven economy, meeting customers' needs and wants has become paramount in generating long-term success and growth. Product development is key to maintaining and acquiring customers and ...

Releasing a new product is not a task to take lightly. If the product does not sell as planned, it is a wasted investment in advertising, inventory costs and manufacturing. To avoid this scenario, it ...