Dan Swift is CEO of Numentum, a buyer experience consultancy that helps B2B organizations go to market faster, bigger and more effectively. I like the old proverb: "If you want to go fast, go alone.

The White House Office of Management and Budget (OMB) memorandum, M-22-09, issued in January was a call to action for the adoption of zero-trust cybersecurity principles and capabilities to protect ...

The next chapter of programmatic is being shaped by media agencies pulling decision-making out of black boxes, back in house ...

For CPG companies and retailers, few metrics matter more than "share of shelf," yet without a common definition, the industry suffers from misaligned conversations, wasted resources and low levels of ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

Kevin Jermyn, regional manager of federal customer success at CyberArk (Nasdaq: CYBR), has said government agencies seeking to protect sensitive data from cyber attacks should come up with a program ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced ...

The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward ...

"Even in busy practices in non-academic settings, a programmatic approach can improve HCC screening in patients with cirrhosis, resulting in earlier therapy and better outcomes overall." — Sripriya ...

WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, has announced the launch of WunderKIND CTV Pause Ads, a product ...

This approach lowered the cost per store visit by 79% compared to other streaming TV units and partners, with a 54% above-benchmark conversion rate. The efforts recently won AdExchanger’s Programmatic ...