The Freeduhm.com and AdPlunge alliance strengthens programmatic capabilities and unlocks scalable revenue growth for ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Programmatic advertising can be effective for boosting brand awareness and keeping up with the metrics of your business site. Avoiding fraud while using programmatic advertising and making a blocklist ...

As we move forward in the information age, digital advertising continues to surge in value with digital ad spending expected to exceed $571 billion in 2022 alone. But this significant increase in ad ...

AMC Networks believes it has new technology that will move advertisers closer to their desired goal of being able to buy ad time across linear TV and its digital counterparts. The company, which owns ...