Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Projection mapping systems that project images onto various-sized curved surfaces ranging from buildings to flowers have been used for scenographic and modern arts since around the turn of the century ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

Tatty display units in shops can now be turned into all-singing, projection mapped artworks thanks to a low-cost system called DisplayMapper. Developed by London-based company Projection Artworks, ...

In many ways, projection mapping is the “razzle-dazzle” of pro audiovisual systems: it’s the puttin’ on the ritz of AV, the I’m ready for my close up. In other words, it draws attention to itself — ...

At an after-party for the red carpet premiere of the seventh season of “Game of Thrones” at Walt Disney Concert Hall, partygoers watched as Westeros came to life on the building before them. An icy ...

If you’ve ever seen an example of projection mapping or video mapping before, prepare to have your mind blown by the latest advancement in this technology. For those out of the loop, it refers to ...