Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s ...

You know what’s annoying? Not knowing when your taxi will arrive. Or having to call a restaurant to get an update on your order. Or continuously logging into a website to see if you have new messages.

In many cities, distracted driving is now the leading cause of both accidents and deaths on the road. It has taken over the number one spot previously held by "drinking and driving." It never used to ...

This year, Gurgaon-based tech startup Horntell’s early partners integrated their service with its Actionable Cards to run a campaign where they would send a Card that contained the details of the ...

Nowadays, with the ever-changing online landscape, the channels you choose to reach your potential customers are more important than ever. You need to deliver timely content to engage user interests ...

The difference between a smart mobile marketing strategy and a mediocre one is the goal. If you’re looking for downloads, you’re in the wrong group. If, however, your mind is set on acquiring loyal ...

The average US smartphone user gets about 46 push notifications a day, according to app analysis firm Business of Apps. OK, let's do some math: There are more than 1.46 billion active iPhone users ...