Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. Third-party cookies are crumbling, customer acquisition costs are ...

Smart tools are everything in the world of fast-moving startups and lean marketing teams. You want to work faster, reach more people, and reduce friction between your brand and your customers. But ...

New ways to reach potential customers seem to emerge online every hour, so it's little wonder that some of these technology tools are ignored. One of the latest and most useful forms of marketing ...

QR codes, once thought to be a relic of the past, are returning as a hot marketing trend. Thanks to improved smartphone technology and a consumer base seeking more and more digital interactivity in ...

Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan Wilkerson in an article at Mashable.

With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy. The use of QR codes in marketing is growing, with current data showing that 78% ...

QR codes are becoming an increasingly popular way to market your business. They are a great way to connect with customers who may not have the time or inclination to visit your website. Small business ...

QR codes are everywhere, and they can also be dangerous. Here’s how to stay safe with some hints from Tom Merritt. QR codes have become ubiquitous, driven to even wider use by pandemic concerns. Lots ...

It’s in the delivery. QR Codes give businesses a direct line from offline interest to online action, but only if what’s behind the code matches what shoppers actually expect when they scan. And ...

MIAMI--(BUSINESS WIRE)--uQR.me, a free dynamic QR code generator site created by Mobile Leaves, today announced the official release of its QR Code statistics. The free service draws on a database of ...