A menu is so many things: calling card, salesman, a fantastical story that takes you on a culinary journey around the world. On second glance, however, you may notice that restaurant menus are not as ...

There's more to restaurant menu design than hidden marketing tricks--or at least, there used to be. A book due out in September from the design-centric publishing house TASCHEN will feature nearly 800 ...

You think you’re in charge, having planned the time, the companions, the type of cuisine, and the ambience for a dinner out. You have chosen the restaurant. But what you don’t realize is, the ...

Survey of More Than 8,500 Consumers Exposes the Gap Between Demand and Identity in Restaurant Dining — And What ...

A study employing hypothetical restaurant menus suggests that climate-friendly default options and labels indicating the carbon footprint of each dish may influence diners’ dish selections and the ...

Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing optimized ...