We all want to leave customers eager to share their exceptional experiences with our brands. But standing out from players like Netflix and Nike is no small feat. Companies thrive by creating ...

LITITZ, Pa., Sept. 25, 2025 /PRNewswire/ -- Listrak, the person-first marketing automation platform built to drive measurable growth for today's leading retailers and brands, today announced that it ...

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...

Customer loyalty is declining—but ironically, some consumers are showing brand devotion by shelling out annual fees. In the early days of retail, customer loyalty was secured the old-fashioned way: ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

Retail media growth. Retail media has grown into a $128 billion industry, expected to surpass TV advertising. Customer experience impact. Irrelevant ads clutter ecommerce pages, which decreases ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

The opacity of major loyalty, rewards, and points schemes has been on the regulatory radar for more than 20 years, not least ...

For much of the past decade, restaurant technology vendors have promised operators a “single view of the guest.” In practice, ...

Loyalty eroded as brands optimized engagement, discounts and optics instead of durable value. Economic pressure is forcing a reset. The post Loyalty didn’t disappear. Brands traded it away. appeared ...

The RealReal explored the recent trend of paid loyalty programs and why businesses are adopting them more, using news articles and research reports. - Ttatty // Shutterstock The RealReal explored the ...