One of the best ways to do more with less is to repurpose content. That doesn’t mean simply copying and pasting copy into different platforms though. Here are some of our favorite ways to repurpose ...

Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated ...

Thanks for the awesome question, Syed! I get this a lot, especially when speaking at influencer and blogging conferences. The answer, in almost every case, is no. Do not use blog tags. There is likely ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips ...

Do you want to ensure that your blog ranks as high as possible in online search results? Then you should make sure to devote some time to optimizing each post you create. An infographic (below) from ...

Adding audio to blog posts won’t boost SEO directly. Audio enhances user experience and accessibility. Happy users can lead to more shares and links. Google's Martin Splitt answers whether adding an ...

Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? Do marketers and SEO experts think AI-written content does well in search rankings? The researchers found ...

If there is one frequently asked question among bloggers it’s this: How long should my blog posts be? And the answer that you’ll receive is probably one that doesn’t help you at all. It depends. See, ...