Retailers face a new compliance risk in Short Message Service (“SMS”) marketing due to the Federal Communications Commission’s (“FCC”) revocation of consent rule that took effect in April 2025. Under ...

In an age where true attention has become one of the scarcest commodities in customer engagement, the decades-old SMS channel continues to command exceptionally high open rates and high perceived ...

Building Trust in Your Customer Communications - IT News Africa | Business Technology, Telecoms and Startup News ...

SMS messaging has become a powerful tool for businesses to connect with their audiences. From marketing campaigns to customer service, business texting offers a direct and immediate way to engage. But ...