SRAM is the leading manufacturer of state-of-the-art bicycle components in the US. In 2017 it enjoyed strong growth while its competition was flat. CEO Stan Day told Business Insider that SRAM's ...

SRAM launches a range of new products in the form of shorter crank arms, aero TT brake levers and some updated hardware ...

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

SRAM's new Red AXS groupset is claimed to be the world's lightest electronic disc brake road bike groupset, saving 154g versus the previous generation. Priced from around £4,090 / $4,090 / €4,135, the ...

A new 13-speed SRAM Red XPLR AXS groupset has been spotted at the 2024 Unbound gravel race. When SRAM recently launched its flagship Red AXS groupset, a gravel variant was curiously omitted. Now Red ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. SRAM’s 2011 X9 and X0 components are bookended by their already unveiled X7 and XX 10-speed ...

With a variety of crank and cassette options, there is a solution for every drop bar bike - and you can even combine huge mountain bike cassettes The trickle-down of SRAM’s wireless ASX technology, ...

Trek-Segafredo have announced that they will use SRAM components for the 2019 season, replacing Shimano as their groupset supplier. The team also unveiled the bike colour scheme for their fledgling ...

A gold-themed, Red Bull livery-adorned race bike worthy of a double Olympic champion ...

SRAM is proud to expand its commitment to the newly branded Axeon Cycling Team, the premier U23 development squad in men’s cycling. Axeon (pronounced “ak-shun”) and SRAM will collaborate more closely ...