A SWOT analysis, which is an acronym for a business’s strengths, weaknesses, opportunities and threats, helps business managers think in new ways, sometimes about things they would prefer to avoid ...

The results of a strengths, opportunities, weaknesses and threats analysis are most often displayed within a four-corner, or horizontal, matrix design. The internal-external matrix is based an an ...

For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of ...

The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is a plan evaluation technique employed by businesses to assess their strategic plans. Strengths and weaknesses ...

Opinions expressed by Entrepreneur contributors are their own. One of the components that typically goes in a business plan is a SWOT analysis. Whether or not you’re in the process of creating a ...

These two types of analysis are both valuable techniques that can be used in tandem to help your company increase visibility, better support strategy, and reach company goals. Illustration: Lisa ...

You can get a read on almost any business situation by asking people to tell you about 1) the key leverage points and 2) the business issues. Some of you will recognize these as the two summary points ...

One of the most basic lessons you learn in first year business school is the SWOT analysis—strengths, weaknesses, opportunities, and threats. And it's a great framework to apply to your business to ...

If you’re going to buy individual stocks, you’ll want to do plenty of research before making an investment decision. That’s where the SWOT analysis can come in handy. Here’s how investors can use a ...