New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include ...

Google adds creative, omnichannel, loyalty, and budgeting updates across Ads and YouTube. Including Demand Gen optimization for in-store sales, and 3–90 day total ...

The transformational impact of AI on how consumers engage with information has become a catalyst for change, reshaping how consumers find and engage with information online. The key here is not to ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.

Independent SEO consultant Shaun Savvy helps Buffalo and nationwide businesses increase visibility across Google, AI ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

There are some classic pairings where each half makes the other better: peanut butter and jelly, bread and butter, cookies ...

OpenAI has formally confirmed what many marketers have been anticipating for months: ads are coming ChatGPT and will begin testing them in the "coming weeks" in my free and new $8-per-month "Go" tier.

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...