AI Max for Search is a new campaign setting launching in Search campaigns that expands keyword matching, improves creative, and enhances controls and reporting. Brands can keep control with brand ...
Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: With these ...
Every few months, Google launches a new feature – and reactions usually split into two extremes: either it’s a welcome but overdue correction or a sign of PPC end times. AI Max is no exception. Some ...
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