Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO strategies are no longer enough. Brands ...

Adam Binder is the Founder & Creative Director of Creative Click Media, a full-service digital marketing agency headquartered in New Jersey. No, I didn’t mean to say SEO. Generative engine ...

The search engine optimization discipline that has guided web marketing efforts for more than two decades is now being disrupted by generative artificial intelligence systems that deliver direct ...

Marketing teams always navigate transformation in how audiences discover and evaluate brands online. That examination is certainly coming to a head as more ways to discover products and services come ...

Move over Search Engine Optimization (SEO), the new must-have marketing strategy is Generative Engine Optimization (GEO). Traditional SEO results have collapsed, taking $74 billion in marketing ...

As voice search continues to grow in popularity, driven by the rise of AI-powered assistants such as Siri, Alexa and Google Assistant, along with the prevalence of voice search on smartphones, the ...

The emergence of AI-driven search, now known as Answer Engine Optimization or AEO, does not mean everything you know about Search Engine Optimization (SEO) is no longer important. If your brand is ...

OpenAI released ChatGPT Search a few days ago, and you can now use the Google Search alternative inside the ChatGPT apps on desktop and mobile as long as you have a qualifying ChatGPT subscription.