It's time for the big Google Webmaster report, where I recap all the big organic Google Search related news I covered here over the past month. We had Google I/O and with that, AI Mode went live in ...

Google says overall and commercial queries grew year over year, with growth faster than in Q2. AI Mode queries doubled in Q3, reaching 75M daily active users. AI Overviews’ query-growth effect was ...

You might think you’ve mastered the Google Ads search terms report, but this essential optimization tool is still widely misunderstood – and often misused. Here are five tips to help you get more from ...

It’s frustrating when Google hides query data, but the search terms report still offers valuable insight if you know how to filter it. With the right approach, you can reduce wasted spend, improve ...

There’s one major way in which Google’s AI-powered search feature AI Mode differs from its traditional search engine — a complex technique used to answer a user’s question called “query fan-out.” AI ...

A patent that Google filed in December 2024 called Thematic Search offers an idea of how AI Mode answers are generated and suggests new ways to think about content strategy. The patent also has some ...

We had a few unconfirmed but big Google search ranking updates but we are still waiting on an official core update, which seems unlikely. Google did have a search serving issue they confirmed early in ...