Demand Gen Report's 2026 survey reveals a massive shift: 72% of marketers now rank segmentation as their top priority.

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Quantzig worked with the client to streamline this complex business framework and identified customer segments which helped the client to build a highly scalable marketing strategy based on customer ...

Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

To start solving your go-to-market strategy, you must answer the following three questions: How do I convey the value of my product or service to my end user or customer? How do I enable my buyer to ...