Is typing in “SEO” the same as typing in “search engine optimization“? Not according to the data in AdWords. The queries in the search engine optimization data set are quite different than the data in ...

Fellow Search Insider columnist Aaron Goldman and I have been batting at the RFP pinata for the past few weeks, because our view is that using RFPs to select SEM agencies clearly doesn't work very ...

You can have the most beautiful website ever—with the most compelling content of all time—but if your customers can’t find you, it won’t do you a bit of good. Successful search engine marketing (SEM) ...

Stealth startup Trada launched to the public today as an online marketplace allowing small and medium businesses and agencies to essentially crowdsource search engine marketing services. The startup ...