There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

The field of public relations (PR) is in a state of continuous development, and the application of artificial intelligence (AI) is playing a significant part. PR practitioners are gaining insights ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Most of us don’t enjoy scrolling through countless online reviews, trying to decipher whether customers are genuinely satisfied or just being sarcastic. It can feel like trying to read between the ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...

Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...