Having a thorough grasp of what your customers think of you and your brand is vital to your ability to market to them well. Did they see the humor in your last campaign? How do they like your latest ...

Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with ...

Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...

Understanding what the markets will do before the competition realizes the same thing is a cornerstone of success in the financial services industry. While talented market watchers rely on their own ...