SBS’s new short-form drama “Mon Chou Chou Global House” (previously called “Yeonnamdong Global House”) has released photos from their first script reading. This 12-episode romantic comedy is about six ...

In July, McDonald's China debuted its first short drama, elevating the trend of short drama marketing to unprecedented levels in the market. Short drama (or microdrama) marketing has surged in recent ...

What started as bite-sized entertainment for mobile-native audiences in China could now rewire the global content economy and marketers are quickly waking up to its commercial power. China's ...

My partner recently confessed something to me about his screen-time habits: When he’s giggling at his phone, he’s often watching short English-language soap operas that have begun showing up on his ...

Actor Lee Na-eun starring in My Little Chef, which drew attention, continues the popularity of cooking drama. On the 21st, a production presentation for the short-form drama My Little Chef was held at ...