Short-form video has become the closest thing the internet has to a universal language. It moves fast, feels personal, and fits into the tiny pockets of time that shape modern attention spans. Every ...

Posts from this topic will be added to your daily email digest and your homepage feed. Merging short-form and long-form YouTube is how Shorts wins, but doing it without complicating and wrecking the ...

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...

The YouTube subscriber count has quickly become an outdated relic. YouTube shorts has lowered the barrier to entry, making it easier to gain subscribers. While brands still look at subscribers, there ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

Short, vertical video is no longer just the domain of social apps. By building TikTok-style feeds directly into their flagship platforms, Disney+ and Netflix are trying to turn the mobile habits of ...

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual ...

In just a few years, TikTok has gone from a niche lip-syncing app to one of the most powerful social media platforms in the world. From viral dance routines to comedic skits, food hacks, and global ...

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