Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Doing social media marketing is one thing, but if you’re not analysing what you’re doing, you may as well be doing nothing at all. Dave Howell compares four of the current market-leading social ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

In the modern digital era, the multifamily industry relies heavily on social media as a pivotal tool to connect with potential renters. And the selection of social media metrics to monitor can ...

Managing social media can often feel like an endless juggling act—balancing content creation, scheduling posts, tracking analytics, and engaging with your audience, all while trying to stay creative ...

AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...

Visual analytics and interactive visualization have emerged as critical tools for deciphering complex datasets in social media and digital humanities. These techniques blend computational methods with ...

Opinions expressed by Digital Journal contributors are their own. In the marketplace of today, the momentum is towards basing more and more decisions on data analytics and AI. Indeed, about 60% of ...