The growing interest in advanced TV has brought the worlds of digital buying and traditional TV crashing together. Advanced TV buys, like most media buys, require the cohesion of data, an exchange or ...
YouTube TV offers two packages. The Base Plan includes 100-plus channels for $72.99 per month, and the Spanish Plan is $34.99 for over 30 Spanish-language channels. YouTube TV also offers the option ...
Not every advertiser has bought into connected TV. Some advertisers are waiting on more evidence that CTV campaigns drive real value that they’re not already getting from linear TV or other digital ...
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