At its core, effective packaging design balances performance with visual communication. Structural integrity ensures products ...
Packaging design sits within a regulatory framework that controls material choice, required information, and environmental ...
When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...
Thank you for the reminder that so much of a brand’s equity resides in its physical pack (DW 12 August). The examples shown of Waitrose’s redesigned London Dry Gin and Smirnoff Ice demonstrate at a ...
From Plain to Premium: The Packaging People Reveals How Custom Boxes Are Elevating E-Commerce Brands
Recent industry research indicates that packaging is no longer viewed solely as protective material. It plays a measurable role in perceived value, brand ...
The following discusses custom printed collapsible boxes for premium product packaging: Premium products are linked with quality. The packaging should be of a high-quality as well. Rigid boxes are ...
Foodstuffs Own Brand, Pams and Brother Design, has won first place in the Confectionery, Sweets and Desserts category at the prestigious international Dieline Awards 2015. The Dieline Awards recognise ...
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