Editor’s note: This story was initially published on Dec. 18. Shamari Simmons came screaming into the backfield, untouched. On the first play of the fourth quarter of the Big 12 championship, Arizona ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully, it allows you to apply professional ...