From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

European Journal of Epidemiology, Vol. 25, No. 4 (2010), pp. 225-230 (6 pages) Since its introduction into the biomedical literature, statistical significance testing (abbreviated as SST) caused much ...

A century ago, two oddly domestic puzzles helped set the rules for what modern science treats as "real": a Guinness brewer charged with quality control and a British lady insisting she can taste ...

I contend that there is a better way to correct the misuse of tests for statistical significance than by dispensing with them altogether (see V. Amrhein et al. Nature 567, 305–307; 2019). The ...

Statistics is to science as steroids are to baseball. Addictive poison. But at least baseball has attempted to remedy the problem. Science remains mostly in denial. True, not all uses of statistics in ...

It may be common knowledge that p < .05 indicates statistical significance. Psychology students (and others) are often taught that p < .05 means the probability (p) of rejecting the null hypothesis ...

It may be common knowledge that p < .05 indicates statistical significance. Psychology students (and others) are often taught that p < .05 means the probability (p) of rejecting the null hypothesis ...