Title tags play a key role in attracting clicks from search results. In 2025, standing out means going beyond keywords – it’s about crafting concise, compelling titles that draw attention and match ...

In the first quarter of 2025, I ran a data study to understand how often Google changes title tags – and why. While it’s well known that Google frequently rewrites titles, I wanted to dig deeper: Most ...

Google’s John Mueller answered if it’s a reasonable idea to match the title element to how Google rewrites them in the search engine results pages (SERPs). Someone on Mastodon noticed that Google was ...

In an Office-hours hangout Google’s John Mueller answered the question of what algorithm factors are used to decide title tag rewrites. Mueller offered suggestions for a proactive approach for dealing ...

Google rewrites most title tags – but why? This data study breaks down when and how Google edits titles across industries and intents. In the first quarter of 2025, I ran a data study to understand ...