Conversion tracking is a fundamental part of successful PPC campaigns. Given that the only way to track conversions is with conversion tracking pixels/code on your site, it makes sense to wonder what ...

Every time you open an email, someone may be watching, because hidden within it could lie a tracking pixel—one of the most potent marketing tools today. When you open an email, it quietly pings the ...

KNOXVILLE, Tenn. (WATE) — When you go online, whether from your phone, laptop or tablet, many times you’re being watched. A fact that many online users we spoke with say is becoming the norm. “It’s ...

If you're getting marketing emails in your inbox, you should know that the companies are likely using the messages to spy on you. They're using a technology developed for email called tracking pixels ...

Last month, the Federal Trade Commission’s newly launched Office of Technology published a blog post entitled “Lurking Beneath the Surface: Hidden Impacts of Pixel Tracking.” If you skim the post, you ...

Tech giants like Google and Meta track Internet users with invisible pixels, create shadow profiles for non-users, while sectors like US healthcare face risks of patient data being shared with third p ...

Judges are all over the map on whether the California Invasion of Privacy Act is an appropriate vehicle for consumers to bring certain online privacy claims, leaving defendants unsure about their ...

This article was copublished with The Markup, a nonprofit, investigative newsroom that challenges technology to serve the public good. Sign up for its newsletters here. Picture a high school student ...

Online tracking tools such as pixels are moving to the forefront of the debate about healthcare policy. Last month, the American Hospital Association and several allies in Texas sued the U.S. Health ...