While building a UTM URL, you sometimes find yourself wondering what should you use for utm_campaign, utm_source or any other UTM parameter. Sometimes it’s clear, but often you don’t know and just ...

Simple as it may sound, attributing a session to its traffic source can be tricky, even impossible. This post details the role that UTM parameters play in traffic attribution in Google Analytics.

You should be using UTM parameters to track your marketing efforts. If you already are, this list has 14 clever ways you can use them to track conversions. If you aren’t, this article will go over the ...