According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

Some wear makeup to naturally enhance their features and appear as if they hardly have anything on. Others prefer to dream up a full beat that entirely transforms their look (and mood). The latest ...

TikTok is officially back, which means we can all stay updated on the latest trends again (I can’t be the only one who ...

She’s an “Los Angeles 10” but a “Chicago 7.” A “New York 9” but a "Miami 5." That might be meaningless at first glance, but these taglines are part of a growing “unrecognizable makeup” trend on TikTok ...