The third and likely final core update of 2025, the December 2025 core update, is now rolling out and complete. It started on December 11, 2025 and was completed about 18 days and 2 hours later on ...

Early analysis of Google's December core update points to gains for specialized sites over generalists. News publishers saw heavy volatility across surfaces. Publications appear to have lost rankings ...

This week in search, we covered an update on the Google December 2025 core update. Google Search traffic to news publishers continues to vanish, but there is Google Discover. A report shows Google has ...

For the original iTunes version, click here. In this week's recap, we covered that the Google December 2025 core update was unleashed. Google also said more core updates are definitely on their way ...

Early December core update analysis shows specialization gains. Guardian challenges AI Overview health accuracy. Companies reframe AI quality criticism.

Google added a new section to its core updates search developer documentation confirming it sometimes rolls out smaller, unannounced core updates. Google said this before, but now it’s stated ...

I’ve said it before, and I’m going to say it again: check your Google Chrome browser update status and restart the application immediately. Today. Right now. Hot on the heels of a Chrome 142 security ...

The new Search API is the latest in a series of rollouts as Perplexity angles to position itself as a leader in the nascent AI-powered search engine space. AI-powered search capabilities are ...

CEO Steve Huffman says the company is focused on making the platform a ‘go-to search engine.’ CEO Steve Huffman says the company is focused on making the platform a ‘go-to search engine.’ is a senior ...

Apple reportedly has an AI search in the works. The AI search experience could have a standalone app and power Siri. Timely and strategic release with broader success of AI search engines. With the ...