If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Business success depends not only on technical implementation but also on careful analytical work and planning. To avoid losing time and money, it is better to study the market at once: analyze demand ...

Web analytics isn’t what it used to be. A new breed of tools and technologies has led to a rebirth of analytical hopefuls, and well-known brands are hopping on board. Omniture is the largest ...

For Michael Bellopede, the Internet has made the transition from theoretical science to applied science-or, more to the point, it's moved from an alternative delivery channel to a full-blown business ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest web analytics metrics report for an e commerce business website. The client, a ...

Web scraping powers pricing, SEO, security, AI, and research industries. AI scraping threatens site survival by bypassing traffic return. Companies fight back with licensing, paywalls, and crawler ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

As part of The Drum’s analytics supplement, Ron Person, director of analytics at Sitecore, provides a timely insight into the changes waiting to shake up web analytics. Can you feel the tremble? We ...

Traditionally, Web analytics of on-site behavior and email metrics have peacefully co-existed in separate silos. Once a message gets its audience to a site, many email marketers believe their work is ...

Another strike against use of Google Analytics in Europe: The Italian data protection authority has found a local web publisher’s use of the popular analytics tool to be non-compliant with EU data ...

The Austrian website of medical news company NetDoktor works like millions of others. Load it up and a cookie from Google Analytics is placed on your device and tracks what you do during your visit.