How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

You market and sell to businesses, not to consumers. We're talking real B2B stuff here. So, if you're going to create marketing and sales material, which make no mistake your explainer video is, you ...

A video script is, in many ways, no different than a script for a feature film or television show: It’s a written blueprint for the visual story you want to tell. Now, in terms of format, a video ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

YouTube had been slow to accept vertical video but they're on board now. Credit: Jaap Arriens/NurPhoto via Getty Images If you weren’t sure about vertical video before, you can be sure about it now.

This article is fourth in a series from Chicas Poderosas (“Powerful Girls” in English), a global community that promotes female leadership and generates knowledge. Read the first, second and third ...

Scripting isn't always the best way to create a video, but if you're working as a full-time content creator, it can keep you on topic, on track, and make your videos flow that much better. VivziePop, ...

The ITU has approved a new video format that could bring 4k video to future broadband networks, while also making streaming HD video available even on bandwidth-constrained mobile networks. The H.265 ...

AI is taking the world by storm, and it is now part of everything we create. It can generate text, audio, images, and even videos. Creating videos with AI can save you a lot of time and effort.

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...